Pay per click (PPC) advertising is one of the simplest ways to drive traffic to your website and is a great strategy for generating growth and building momentum while you work on a more long-term strategy to bring in organic traffic. Without a doubt, Google AdWords is the king of PPC advertising. However, there are plenty of other alternatives to Google AdWords that are well worth including your digital marketing strategy. These alternatives include:
Bing Ads
Given that 31.3% of online searches in 2016 were done using Bing, Bing Ads is a relatively underused platform for many businesses. If you want to reach customers that your competitors are likely overlooking, Bing Ads is a great option to consider.
Facebook Ads
Few advertising platforms offer the ability to precisely target ads to your ideal customer quite like Facebook. Though the company is currently under some scrutiny that could lead to changes in the way they target ads, for now, Facebook Ads remains a highly effective way to put your content in front of your ideal customers.
BuySellAds
BuySellAds is one of the largest platforms for banner ads available. Rather than your ad showing up in the search results such as it does with Google AdWords, BuySellAds puts up banner-style ads on websites and blogs that your target audience is likely to frequent.
Yahoo Gemini
The third of the big three search engines, Yahoo boasts 1 billion global users that you are able to target using the Yahoo Gemini platform. Like with Bing Ads, using Yahoo Gemini will allow you to target customers that your competitors may be missing out on.
Infolinks
Infolinks offers a wide range of advertising services, mostly centered around ad links that appear within the content on websites and blogs where your target customers are likely to be found. Simply design your ad and choose the way you want it to be displayed and you can start reaching customers on the sites that they frequent the most.
Conclusion
There are plenty of great reasons to consider alternatives to Google AdWords, from finding advertising options that are more affordable to attempting to reach customers that your competitors may be overlooking. By considering the Google AdWords alternatives listed above, you can develop a more comprehensive PPC advertising strategy that is sure to increase the amount of traffic you are able to drive to your website in a big way.