Creating a Successful Small
The biggest challenge many small business owners face with marketing is the lack of a marketing strategy. They tend to try a bunch of things like throwing spaghetti on a wall to see what sticks. However, this approach may get a client or two but you are not going to see the ROI you’d like to see. Your marketing approach should be more holistic. Most importantly, you should have a marketing plan in place that effectively reaches your target audience. A successful marketing strategy will incorporate content that reaches your target customer via multiple channels. However, most small business owners aren’t sure how to write a marketing strategy.
How to Write a Marketing Strategy for Small Business
An will focus on your . It should incorporate both traditional marketing and with the bulk of your focus on the digital side. A should be holistic and incorporate the channels that both work within your marketing budget but also work with your . Once you have a strategy, then you can focus on building your first
Your Target Audience – Buyer Personas
Part of your , you should develop your . A buyer persona is basically a fictional character you create based on your profile. When creating your , you should include customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. will include identifying your . Once you have a good understanding of your
Social Media Marketing
Many small owners focus a lot on because it’s free. Marketing should be a big part of your . However, infrequent posting, poor content and a confusing message can sabotage your efforts. Many owners feel like they need to post on all the . However, it’s more important to post on the channel that your is engaging with. For example, if your target is middle-aged men, then posting on Pinterest is not going to help with your revenue goals. You may need to focus your energies on , or Instagram. If you are B2B focused, LinkedIn may be the best network to consider. The platforms work via an algorithm so your message is not always distributed effectively. Therefore, including will improve your reach.
At the core of every . When planning your website design, it’s critical that it be responsive and designed with in mind. Most importantly, you should install the code for so that you can measure the effectiveness of your as many of your campaigns will push traffic to your website. should be a well designed, search optimized website. Your website should be user-friendly and accessible. It should also be centered around your and showcase your
Search Engine Marketing
One category that many SEO and SEM. SEO is . This is the process of optimizing your web pages so that the search engines will list you in their search results. Another way of getting traffic from search engines is with paid search marketing. is a great way to drive targeted traffic to your site. can help you measure your KPIs such as or unique visitors so that you can measure your effectiveness. owners fail to utilize is search marketing. Now that you have a website, you should incorporate
But wait, what do you put on your website? Once you have a website and an SEO plan in place, it’s important to also include can be very effective at driving traffic to your website through the numerous channels you’ve included in your such as . Remember, traffic converts to . . A good
Along with , it’s important to grow your email list and implement an . You can utilize the content you’ve created and push that content out to a captive through email. The advantage of email over is that you own your list and have control over which content and how frequently it is shared with them.
Now that you’ve aligned your company goals with your marketing goals, you’ll need to identify your marketing budget. Most companies budget 2-10% of their gross revenue for marketing and advertising. If you are focused on local advertising and/or looking for conservative growth, 2% is a good starting point but if you are driving for rapid growth on a national or international scale, you’ll want to budget closer to the 10%.
At this point, your head may be spinning and you might wonder how you are going to reach all your without an expensive CMO to manage it all. This is where Firefly can help.
Firefly will analyze your current , get to know your , and propose the most appropriate, budget-conscious to give you that . We will make custom-tailored recommendations, help you implement them, and monitor your progress along the way.
If you’re a startup, small and help you reach your through the appropriate with a that will guide you in creating campaigns that work. , or a large organization, Firefly can help you clarify your marketing message, increase your
So what are you waiting on? Book a free consultation today to see if we might be a good fit. We’d love to work with you.