by Tonya Lockamy | Apr 6, 2020 | Digital Marketing Blog
I distinctly remember a case study I read about in a college marketing class. It was the story of Kellogg’s and Post and how their advertising strategy differed during the Great Depression. In the early 1920s, breakfast cereal had been around a while but was...
by Tonya Lockamy | Jul 19, 2018 | Google My Business, SEO
Did you know Google now lets you create a post on your Google My Business (GMB) listing? This is a great way to highlight events and promotions happening at your company. The possibilities here are endless and this is (currently) a free service offered by Google. Can...
by Tonya Lockamy | Jul 11, 2018 | Digital Marketing Blog
I’ve been in the marketing industry for nearly 20 years. Though I worked for a traditional ad agency, I was the one always focused on digital. I always had a knack for tech. Getting my start in the traditional world and having a formal education in marketing, I’ve...
by Tonya Lockamy | May 23, 2018 | web design, Digital Marketing Blog
Sometimes, it can be tempting for small business owners to forgo building a website in favor of having a Facebook page as the extent of their online presence. After all, Facebook pages are convenient, the social media site has an incredible reach, and most...
by Tonya Lockamy | Apr 12, 2018 | SEM, Adwords, Digital Marketing Blog, PPC, social media
Pay per click (PPC) advertising is one of the simplest ways to drive traffic to your website and is a great strategy for generating growth and building momentum while you work on a more long-term strategy to bring in organic traffic. Without a doubt, Google AdWords is...
