by Tonya Lockamy | Apr 6, 2020 | Digital Marketing Blog
I distinctly remember a case study I read about in a college marketing class. It was the story of Kellogg’s and Post and how their advertising strategy differed during the Great Depression. In the early 1920s, breakfast cereal had been around a while but was...
by Tonya Lockamy | Jul 11, 2018 | Digital Marketing Blog
I’ve been in the marketing industry for nearly 20 years. Though I worked for a traditional ad agency, I was the one always focused on digital. I always had a knack for tech. Getting my start in the traditional world and having a formal education in marketing, I’ve...
by Tonya Lockamy | May 23, 2018 | web design, Digital Marketing Blog
Sometimes, it can be tempting for small business owners to forgo building a website in favor of having a Facebook page as the extent of their online presence. After all, Facebook pages are convenient, the social media site has an incredible reach, and most...
by Tonya Lockamy | Apr 12, 2018 | SEM, Adwords, Digital Marketing Blog, PPC, social media
Pay per click (PPC) advertising is one of the simplest ways to drive traffic to your website and is a great strategy for generating growth and building momentum while you work on a more long-term strategy to bring in organic traffic. Without a doubt, Google AdWords is...
by Tonya Lockamy | Mar 30, 2018 | SEO, Adwords, Digital Marketing Blog, PPC, SEM
I talk with so many business owners and marketing managers who think they need to employ either an SEO strategy or a PPC strategy. Many are surprised when I tell them, Both! Here’s a little information on why I recommend merging these strategies. I know you’ve all...
by Tonya Lockamy | Jan 24, 2018 | Digital Marketing Blog, Domain Name
For many businesses, the company’s website, including the domain and all the content published under it, are often incredibly valuable property and a cornerstone of the company itself. The bad news is, though, that you may not actually own the website you build....
