Did you know Google now lets you create a post on your Google My Business (GMB) listing? This is a great way to highlight events and promotions happening at your company. The possibilities here are endless and this is (currently) a free service offered by Google. Can you say FREE business advertising?
To create a Google Post from a desktop computer, you just need to sign into your Google My Business account. Once there, just click on the location you’d like to manage. You will then click “Create post” or click “Posts” from the menu.
You have options to include a photo (think coupon) as well as video. You also have the option to include a button. GO through each section and complete it. Once done, click preview to see what it will look like.
Using Google My Business (GMB) to create posts is a fantastic way to engage with your audience and promote your company’s events, offers, and updates. This tool enables businesses to share news, special promotions, and important updates directly with customers who find them through Google Search and Maps. It’s a cost-effective way to keep your audience informed and involved with what’s happening at your business.
Whether it’s announcing a limited-time promotion, showcasing customer testimonials, or highlighting upcoming events, GMB posts serve as a direct communication channel that keeps your audience informed. Moreover, they enhance local SEO efforts, helping businesses rank higher in search results and attracting more foot traffic.
Incorporating expert digital marketing strategies into your GMB approach can significantly amplify its impact. Companies like Dental SEO Experts specialize in optimizing these online tools to ensure maximum reach and engagement. By integrating keyword-rich descriptions, compelling images, and clear calls to action, businesses can convert online searches into real-world visits.
Additionally, responding to customer inquiries and reviews in a timely manner further strengthens credibility and encourages repeat business. As search engines prioritize businesses with active, well-maintained profiles, a strong GMB strategy can make a noticeable difference in your marketing efforts.
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If you’re happy with the preview, simply click publish and the post will now show up on your Google My Business listing when someone searches for your company.
But hold off a second, the post only last for 7 days then it disappears. If it’s for an event and the event ends within the 7 days, Google will go ahead and end it for you. You can always repost again after 7 days if needed or change it up each week.
Pretty cool feature huh?
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Here are 8 great ways you can use the new Google Post feature:
- Promote an event and include a link to RSVP
- Offer a discount on a product or service
- Restaurant? Cafe? This is a great way to post your daily specials or soup du jour
- Share a link to your new blog post
- Show off that recently completed project
- Feature a new product or service
- Announce a new employee
- Share a customer testimonial
You get the drift. What are you waiting on? Jump on over to Google My Business and get to posting.
Learn more about our Listings & Review service that includes an easy to use dashboard to manage your Google My Business listing as well as 40+ other directories across the internet. The service also includes reviews management allowing you to, not only monitor reviews, but also request reviews from all your happy customers. How’s that for convenience?