I talk with so many business owners and marketing managers who think they need to employ either an SEO strategy or a PPC strategy. Many are surprised when I tell them, Both! Here’s a little information on why I recommend merging these strategies.

I know you’ve all seen a McDonalds commercial. You’ve probably heard a radio ad and seen a billboard for them as well. If you’ve paid attention, you’ve noticed their message is the same across all those mediums. Why? It’s extremely effective. Any advertising expert will tell you, repetition is the key to brand awareness. It’s also possible that you aren’t reaching all your potential clients with just one medium. So by using all three, you are more likely to reach more of your target audience. So, what does this have to do your website search marketing strategy?

First of all, let’s consider the repetition. Let’s say a potential customer does a search and clicks on an organic link to your website (thanks to your awesome SEO efforts). They look around, read a few pages but don’t really do anything because they aren’t quite that far down the sales funnel yet. So, they leave. Sadly, you’ve got nothing. No contact information and certainly no inkling of who just browsed your website. Two or three months down the road, they do another search but this time, they click on a competitor’s website. Now, they are ready to commit. So, they fill out a contact form on your competitor’s website. Sadly, you’ve likely lost that lead. Now, let’s say in addition to your SEO, you also implemented a PPC remarketing strategy. That same customer who visited your website would have seen your ad on other websites they visited such as social media or news sites or maybe even their webmail page. So, guess what? Your brand stays top of mind. Two months down the road when they’re ready to move forward, they remember your company or may even click on one of your remarketing ads. This time, you have a real chance of converting them. Best of all, remarketing is pretty easy to set up. You just place a small snippet of code on your website and this allows you to track who visited your site so you can retarget them.

Diving into the realm of SEO, while PPC remarketing maintains brand visibility, Grace Themes SEO solutions provide a more enduring strategy for attracting and retaining potential leads. By optimizing your website’s content and structure according to industry-leading SEO practices, you increase the likelihood of appearing in organic search results. This means that even if a customer doesn’t convert immediately, your website remains discoverable whenever they conduct relevant searches. SEO doesn’t just bring in initial traffic but also maintains visibility throughout the customer journey, boosting your chances of securing conversions. In today’s dynamic digital marketing arena, where competition is intense and attention spans are fleeting, prioritizing SEO keeps your website engaged in actively driving conversions and nurturing enduring customer relationships.

Now, let’s shift gears to increasing product visibility within the vast Amazon ecosystem. Similar to traditional SEO efforts, optimizing your product listings for Amazon’s search engine is crucial. With millions of products available, standing out requires strategic planning and execution. That’s where leveraging an Amazon SEO Service becomes invaluable. By fine-tuning your product listings with targeted keywords, compelling descriptions, and high-quality images, you enhance your chances of appearing at the top of Amazon search results. This not only boosts your visibility but also increases the likelihood of potential customers discovering and purchasing your products amidst the competitive marketplace. So, whether you’re a seasoned seller or just starting out, harnessing the power of Amazon SEO service is a smart move towards achieving sustainable growth and maximizing your online presence.

Now, if you’re looking to take your online presence to the next level, it’s time to consider partnering with a reputable seo agency. Such agencies are equipped with the expertise and experience necessary to help any business significantly increase its search visibility, ultimately resulting in enhanced revenue generation. What sets these agencies apart is their ability to offer cost-effective solutions tailored to your specific needs. Additionally, they go the extra mile by providing free website consultations, where they analyze your current digital presence and outline strategies to elevate it further. Don’t hesitate to reach out for a free website consultation and proposal for SEO services. This initial step could serve as the catalyst for substantial growth and success for your business in the digital realm.

Another thing to consider is, even with the best SEO strategy, it would be rather challenging to optimize your site for every possible search variation.  Additionally, the cost-per-click for some PPC terms might not fit in with your budget. The best way to tackle this is to analyze your data and determine where you need to focus on SEO. Then use PPC to fill the gaps. For example, let’s say you’ve analyzed your data and determined the phrase wedding cakes has a higher cost and a lot of competition. So, you focus on SEO for that term. After a few months, your hard work pays off and you are now ranking in the top 3 links for “wedding cakes”. That’s awesome! But what about all that other traffic you might be missing like graduation cake or baby’s first birthday cake. Grab that business! Set up a PPC campaign focused on those terms and you could potentially double or triple your website leads.

In the ever-evolving landscape of online presence, SEO link building also plays a pivotal role in bolstering your website’s authority and visibility. Much like a well-executed SEO strategy, link building requires a nuanced approach. It’s not about quantity alone but rather the quality of links pointing to your site. By cultivating organic and relevant backlinks, you not only enhance your website’s credibility in the eyes of search engines but also create a robust network that can withstand algorithmic changes. When delving into the realm of SEO link building, it’s essential to keep abreast of industry trends and leverage innovative techniques. One effective method gaining traction is the utilization of HARO SEO. This platform connects journalists/reporters with expert sources, offering a unique avenue for building authoritative backlinks. By strategically positioning your expertise and insights on HARO, they can assist journalists in SEO link building.

The third thing to consider is time. It can take up to several months to really see the fruit of your labor from a good SEO campaign. Thankfully, you can employ PPC to get some immediate gratification. The nice thing about PPC advertising is you can turn it on and off or even adjust the flow like a faucet. You have complete control. So, guess what, when you start seeing click-throughs from the SEO efforts, you can turn off that PPC campaign or target a new set of keywords with that budget.

Now you can see why your business could benefit from a combined SEO and PPC strategy. With just a little work, you can increase your website traffic and begin really growing your business.

It doesn’t stop there though. There are other digital marketing methods you can employ to drive traffic to your website including social media marketing, email campaigns and content marketing. Firefly loves implementing the perfect digital solution for our clients. Whether it’s PPC Management, web design or SEO, we can solve your digital marketing challenge. Contact us to learn more about how we can help your business with online advertising.