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How to design the right website for your business
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Does it Make Sense to Advertise During a Recession?
I distinctly remember a case study I read about in a college marketing class. It was the story of Kellogg's and Post and how their advertising strategy differed during the Great Depression. In the early 1920s, breakfast cereal had been around a while but was still...
How to Create a Google Post on Google My Business
Did you know Google now lets you create a post on your Google My Business (GMB) listing? This is a great way to highlight events and promotions happening at your company. The possibilities here are endless and this is (currently) a free service offered by Google. Can...
Does Your Marketing Pass the Bull$%!# Test?
I’ve been in the marketing industry for nearly 20 years. Though I worked for a traditional ad agency, I was the one always focused on digital. I always had a knack for tech. Getting my start in the traditional world and having a formal education in marketing, I’ve...
Does Your Small Business Really Need a Website
Sometimes, it can be tempting for small business owners to forgo building a website in favor of having a Facebook page as the extent of their online presence. After all, Facebook pages are convenient, the social media site has an incredible reach, and most...