by Tonya Lockamy | May 23, 2018 | web design, Digital Marketing Blog
Sometimes, it can be tempting for small business owners to forgo building a website in favor of having a Facebook page as the extent of their online presence. After all, Facebook pages are convenient, the social media site has an incredible reach, and most...
by Tonya Lockamy | Apr 12, 2018 | SEM, Adwords, Digital Marketing Blog, PPC, social media
Pay per click (PPC) advertising is one of the simplest ways to drive traffic to your website and is a great strategy for generating growth and building momentum while you work on a more long-term strategy to bring in organic traffic. Without a doubt, Google AdWords is...
by Tonya Lockamy | Mar 30, 2018 | SEO, Adwords, Digital Marketing Blog, PPC, SEM
I talk with so many business owners and marketing managers who think they need to employ either an SEO strategy or a PPC strategy. Many are surprised when I tell them, Both! Here’s a little information on why I recommend merging these strategies. I know you’ve all...
by Tonya Lockamy | Jan 24, 2018 | Digital Marketing Blog, Domain Name
For many businesses, the company’s website, including the domain and all the content published under it, are often incredibly valuable property and a cornerstone of the company itself. The bad news is, though, that you may not actually own the website you build....
by Tonya Lockamy | May 25, 2016 | social media, Digital Marketing Blog
The 2016 Fluent “Marketing to Women” report revealed some compelling statistics when it comes to online marketing to women. It also provided insight into how the female gender makes its purchasing decisions. Simply put, this report is chock full of marketing...